Branded Mobile App - Student Workbook
📱

BRANDED MOBILE APP

Complete Student Workbook

Set up, submit, and launch your white-label app in the App Store and Google Play

Welcome to Your Branded App Journey!
Workbook Progress
Complete all action steps to unlock your download

Your Mobile App Launch Journey Starts Here

Welcome to the Branded Mobile App training! You are about to launch your very own white-label app in the Apple App Store and Google Play - under your business name, your brand, your colors. Your students will download it directly and access your courses, community, and portal all in one place.

Your Learning Goal: By the end of this course, you will have your Apple and Google developer accounts set up as organizations, your form fully submitted, your graphics uploaded, and your app in the review queue - ready to go live within two to three weeks.

What You Will Master in This Course:

  • App Overview: What the branded app is, where to find it, and the four-step process
  • Developer Account Setup: DUNS number, Apple Developer, and Google Play Console - all as an organization
  • Form Completion: Every field explained so you fill it out with confidence
  • Graphics Guide: What to create, what sizes to use, and the SVG rule for carousels
  • AI Prompts: Ready-to-use prompts to write your app descriptions, keywords, and marketing
  • Launch and Beyond: What happens after you submit and how to share your live links
Pre-Course Assessment - Where Are You Starting?

Do you already have an Apple Developer account or Google Play Console account? Describe where you are right now:

What does having a branded app mean for your business? What will your students be able to do with it?

What are you most concerned or confused about going into this course?

Part 1 - Getting Started with Your Branded Mobile App
What the Branded Mobile App Is

Key Concepts:

  • A white-label app built on the platform's infrastructure published under your business name
  • Available in both the Apple App Store and Google Play Store for download
  • Gives students access to your courses, community, and entire portal from their phone
  • Fully branded with your name, logo, colors, and app icon
  • Set up your portal first so you have content ready when the app goes live
📱
Your Brand
Students see your name in the app stores - not the platform's
📚
Full Access
Courses, community, and portal all in one place
🍎🤖
Both Stores
Apple App Store and Google Play Store
⏱️
2-3 Weeks
Typical timeline after form submission

Where to find the Branded Mobile App in your software:

The Four-Step Process
1
Sign Up and Pay

Click Get Started and make your payment. Do not do this until your Apple and Google developer accounts are fully approved as organizations.

2
Fill Out the Form

Complete the full online form with your business info, developer credentials, app content, and all graphics. Have everything prepared in advance.

3
Wait for Approval

After submission, Apple and Google independently review your app. This takes two to three weeks and is outside your control. A grey status means it is being processed. Blue means it is in review.

4
Go Live and Share

Once approved, return to the Branded Mobile App section to retrieve your App Store and Google Play links. Share these everywhere.

Important: If your developer accounts are not verified and approved before you submit the form, your app production can be delayed by up to 60 days. Getting your accounts set up first is the most critical step.

In your own words - why do the developer accounts have to come before the payment?

Part 1 Action Steps:

Part 2 - Set Up Your Developer Accounts and Business Verification
Step 1 - Your DUNS Number

What You Need to Know:

  • DUNS is a 9-digit number issued by Dun and Bradstreet that verifies your business
  • Both Apple and Google require it for organization-level enrollment
  • Search for your business first - it may already be in their system
  • If not found, add your business and follow the steps to register
  • Apple can enroll you in DUNS during the developer signup process - a convenient shortcut
  • Your business name must match exactly across DUNS, Apple, and Google

My DUNS Number (fill in once received):

DUNS Action Steps:

Step 2 - Apple Developer Account

Key Rules:

  • Create a separate Apple ID for your business - do not use your personal one
  • Always select "Enroll as an Organization" - never as an individual
  • Your business website must be live and active before you begin - Apple checks it
  • Apple's enrollment process is step-by-step and easier than Google's
  • You will receive an email confirmation when approved - save this
Do not use a personal Apple ID. Using a personal Apple ID and then trying to convert it to an organization requires a support ticket and adds significant delays. Create a fresh business Apple ID from the start.

My Apple Developer Account Details:

Apple Developer Action Steps:

Step 3 - Google Play Console

Key Rules:

  • Sign in with a Google account tied to your business - not a personal Gmail
  • Select Organization type - not personal
  • One-time $25 registration fee - this is non-refundable
  • Create a NEW business payments profile during setup - never use an existing personal one
  • Answer all questions as completely as possible to speed up verification
  • Identity verification required - have a business license or similar document ready
The $25 Warning: If you pay the $25 fee with a personal payments profile, Google registers you as an individual. Google will not convert this to an organization account and will not refund you. You would have to register again and pay another $25 - costing $50 total. Always create a new business payments profile.

My Google Play Console Details:

Google Play Console Action Steps:

You are ready to pay and submit when: You have received approval confirmation emails from BOTH Apple and Google, both enrolled as organizations, and your DUNS number matches your business name in both accounts.
Part 3 - Complete Your App Build and Submit for Approval
Section 1 - Business and Account Information

Once you have paid, you will be taken immediately to the form. Have all of this information ready before you click Get Started. Use this section as your preparation checklist.

Basic Information (fill in before opening the form):

Developer Credentials (have these ready to paste in):

App Content (write your drafts here first):

Form Prep Action Steps:

Section 2 - App Keywords

How to Choose Keywords:

  • Choose words that describe what your app is specifically about
  • Think about what your students would search for in the app store
  • Examples: coaching, courses, online learning, community, business education, consulting
  • Specific keywords beat generic ones - fewer competitors, more relevant traffic
  • Never use the words free or paid in your keywords - this violates app store policies

My App Keywords (brainstorm at least 15 then choose your best):

Section 3 - The Free vs. Paid Wording Rule
Critical Rule - Read This Before Writing Any App Copy:
  • Your mobile app is a free download. Never use the word "paid" anywhere in your name, description, keywords, or carousel text - students will think they are being charged to download the app.
  • Never use the word "free" in your keywords - app stores flag it as a keyword violation.
  • If your courses or community inside the app have paid tiers, that is separate - do not reference internal pricing on the public store listing.
  • Make sure you have at least some free content inside your community or course to welcome new downloads.

Review your app description drafts above - have you accidentally used "free" or "paid" anywhere?

Section 4 - Verification and Submission
1
Confirm both developer accounts are verified

The form has a disclaimer and checkbox asking you to confirm both Apple and Google accounts are paid and verified. Only check this when both are genuinely approved.

2
Submit the form

A thank-you message appears briefly after submission. Your app moves to grey (wait list) status.

3
Monitor your status

Check the Branded Mobile App section under client portal and branding settings. Grey = processing. Blue = submitted to Apple and Google. Live = your app is approved and in the stores.

4
Grab your live links

Once live, return to this section to copy your App Store and Google Play links. Share in emails, on your website, in your community - everywhere.

Submission Action Steps:

Graphics Guide - What to Create Before You Open the Form
The Four Graphics You Need

Create all four of these in Canva or your design tool before you open the form. Having them ready means the form goes fast. Missing them means you have to stop and start over.

🎨
App Icon
PNG format
Home screen display
✨
Splash Screen
PNG format
Loading experience
🖼️
Place Store Graphic
PNG format
Store listing banner
🎠
Carousel Images x4
SVG format only
392 x 440 pixels
SVG Rule for Carousels: The four carousel images must be SVG files - not PNG, not JPEG. In Canva, click Share - Download and select SVG. In Adobe apps, use Export As and select SVG. This is the only graphic type with this requirement.
Graphic Design Planning Worksheet

My Primary Brand Hex Color:

App Icon Plan - What will it look like?

Splash Screen Plan - What will students see while the app loads?

Place Store Graphic Plan - The banner image on your store listing:

Carousel Images Plan - Four images that show what is inside your app (SVG, 392x440):

Graphics Action Steps:

AI Prompts - Write Your App Content Faster

🚀 20 Ready-to-Use AI Prompts

Use these with ChatGPT, Claude, Gemini, or any AI tool to write your app descriptions, brainstorm keywords, plan your graphics, and market your app. Replace all bracketed sections with your details, then click Copy to grab any prompt.

Setup and Understanding

🗺️ Full Setup Walkthrough

Use for: Getting a clear overview of the entire process before you begin

Explain the step-by-step process to set up a branded mobile app for a business, including required accounts and approvals. I need to submit to both the Apple App Store and Google Play Store as an organization. Explain each step in plain language including what can cause delays.

📋 Developer Account Prep

Use for: Making sure you have everything ready before starting account setup

What do I need before applying for Apple and Google developer accounts as a business? Give me a complete checklist including business information, documents, website requirements, and any accounts or numbers I need to have ready in advance.

🍎 Apple Developer Guidance

Use for: Step-by-step help setting up your Apple developer account correctly

Walk me through how to set up an Apple developer account as an organization and what information I need. I want to make sure I enroll correctly so the app can be managed by a third party on my behalf. What are the most common mistakes to avoid?

🤖 Google Developer Guidance

Use for: Avoiding costly mistakes during Google Play Console setup

Walk me through how to set up a Google Play Console account as a business organization and help me avoid common mistakes. Specifically explain the payments profile setup, why I must use a business profile and not a personal one, and what happens if I get it wrong.

🔢 DUNS Number Help

Use for: Understanding and getting your DUNS number quickly

What is a DUNS number and how do I get one for my business? Explain what it is, why Apple and Google require it for developer account setup, and what the fastest way to get one is. Also explain what happens if my business name on the DUNS does not match my developer account name.

✅ Pre-Submission Checklist

Use for: Making sure you have not missed anything before submitting your form

Create a checklist of everything I need before submitting my mobile app for approval to Apple and Google. Include developer account requirements, business verification, app content, graphics specifications, legal pages, and any other items that could delay approval if missing.

App Store Content

📝 App Descriptions - Long and Short

Use for: Writing both the long (150-word) and short (80-character) app descriptions for the form

Write a short and long version of an app description for my branded business app. My business: [your business name and type] What the app gives students access to: [courses / community / portal / coaching resources] My target audience: [who your students are] Long version: approximately 150 words. Should clearly explain the value of the app and what students can do inside it. Avoid the words "free" or "paid." Short version: approximately 80 characters. A punchy, compelling one-liner that works as a subtitle in the app store. Do not mention pricing of any kind in either version.

🔍 App Store Keywords

Use for: Finding the best keywords to help your audience discover your app

Give me 10 to 15 keyword ideas for my app based on the following: My app is for: [describe your audience - business owners, course creators, coaches, etc.] What the app delivers: [courses, community, training, resources, portal access] My industry or niche: [your specific focus area] For each keyword, tell me: 1. The keyword itself 2. Why it is relevant 3. Approximate search volume potential (high / medium / low) Do not include the words "free" or "paid" in any suggestions.

Graphics and Design

🎨 App Icon Ideas

Use for: Brainstorming what your app icon should look like before you open Canva

Suggest 5 ideas for my app icon for a [business type] app focused on [courses / community / coaching / education]. My brand colors are: [list your hex colors or color names] My brand personality is: [professional / bold / warm / modern / minimalist] For each icon idea describe: - The main visual element or symbol - Background approach and colors - Why it would stand out on a mobile home screen - How it communicates what the app is about at a glance

✨ Splash Screen Ideas

Use for: Planning what students see when they first open your app

Give me 5 ideas for a mobile app splash screen that looks clean and professional for a [business type] app. My brand colors: [list colors] My logo style: [describe your logo or brand mark] Tone I want: [welcoming / energetic / calm / premium] For each idea describe the layout, what text or imagery to include, and how long the screen should display before transitioning into the app.

🎠 Carousel Image Concepts

Use for: Planning the four carousel images before creating them in Canva at 392x440 SVG

Create 4 carousel image ideas with captions to showcase my app features in an app store listing. My app gives students access to: [courses / community / resources / coaching / portal] My audience: [who your students are] My brand style: [describe your visual brand] For each carousel image provide: 1. The main visual concept or mockup idea 2. A short caption (under 20 words) to appear with the image 3. What specific app feature or benefit it highlights Important: No mention of pricing, free content, or paid tiers in any captions. These go into a public app store listing.

🖌️ Branding Color Direction

Use for: Finalizing your brand color approach for the app before filling in the hex color field

Suggest branding color ideas for a business app focused on [education / courses / coaching / community]. My current brand colors are: [list what you have] My audience is: [describe who your students are] The feeling I want the app to convey: [professional / warm / bold / clean / energetic] For each color suggestion provide the hex code and explain why it works for this type of app and audience. Also suggest what color to use as the primary hex color in the app interface.

Marketing Your App

📣 10 Ways to Promote Your App

Use for: Building a promotion plan to drive downloads once your app is live

Give me 10 ways to promote my branded mobile app to my audience once it is live in the App Store and Google Play. My business: [your business name and type] My current audience channels: [email list / social media / existing community / podcast / etc.] My audience size: [approximate numbers] For each promotional idea provide: 1. The strategy name 2. How to implement it (2-3 sentences) 3. Expected result 4. How quickly it can be executed

📱 Social Media Posts for App Launch

Use for: Writing social media posts to announce and promote your app launch

Write 5 social media posts to promote my branded mobile app to business owners and entrepreneurs. My business: [your business name] What the app gives people: [courses, community, resources, etc.] Platform: [Facebook / Instagram / LinkedIn - pick one or specify each] My brand voice: [professional / conversational / energetic / educational] Vary the angles: Post 1: The announcement (launch day excitement) Post 2: What students can do inside the app Post 3: How to download - step by step Post 4: Student result or testimonial style Post 5: Reminder post for people who have not downloaded yet Keep each post under 200 words. Include a placeholder for the download link: [APP DOWNLOAD LINK]

📧 App Launch Email Announcement

Use for: Announcing your new app to your email list

Create an email announcement to introduce my new branded mobile app to my audience. My business: [your business name] My audience: [describe who is on your list] What the app includes: [courses, community, resources, portal access] Tone: [excited but professional / warm and conversational / bold and direct] Include: - A compelling subject line - Opening that creates excitement without being over the top - 3 to 4 sentences on what students can do inside the app - Clear download instructions with placeholder: [APP STORE LINK] and [GOOGLE PLAY LINK] - A simple call to action - Keep the whole email under 200 words Do not mention pricing of the app itself anywhere in the email.

🎁 Free Content Ideas to Include in Your App

Use for: Deciding what free content to include so new app downloads have a reason to stay

Give me ideas for what free content I should include inside my app to attract new users and give downloads an immediate reason to engage. My business type: [courses, coaching, consulting, agency, etc.] My target audience: [who your students are] My paid offerings: [describe what people pay for inside your platform] Suggest 8 to 10 specific free content ideas that: 1. Deliver real value on their own 2. Give a taste of the paid experience 3. Are easy to create and maintain 4. Encourage students to explore further For each idea include the content type and a specific example tailored to my business.

📅 Weekly App Marketing Plan

Use for: Building an ongoing marketing schedule to grow app downloads after launch

Create a four-week marketing plan to promote my branded mobile app across email and social media after launch. My business: [your business name] My channels: [email list, Facebook, Instagram, LinkedIn - list what you use] My goal: [number of downloads / new community members / other goal] For each week provide: - Weekly theme or focus - 2 to 3 email touch points with subject line ideas - 3 to 4 social media posts with brief content descriptions - One bonus promotional idea (story, live video, partnership, etc.) Keep it realistic and executable for a solopreneur or small team.

🏗️ App Content Structure

Use for: Planning what lives inside your app so students can navigate easily

Help me organize my app content so users can easily find courses, community, and resources. My app includes: [list what you plan to have - courses, community groups, resources, coaching replays, etc.] My audience skill level: [beginner / intermediate / advanced / mixed] My primary goal for students inside the app: [learn a skill / stay connected to community / access resources / all of the above] Suggest: 1. How to organize the main navigation or homepage 2. A naming convention for sections that is clear and intuitive 3. What to feature first for a new download 4. How to structure courses vs. community vs. resources for easy discovery

👋 New User Onboarding Flow

Use for: Planning the first experience a student has when they open your app for the first time

Create a simple onboarding flow for new users inside my mobile app. My app is for: [describe your audience] The main things inside the app: [courses, community, resources, coaching, etc.] The most important action I want new students to take first: [join a community / start a course / complete a profile / attend a live session] Design a 3 to 5 step onboarding sequence that: 1. Welcomes the student warmly 2. Orients them to where things are 3. Guides them to take the most important first action 4. Sets expectations for what to do next Include suggested screen names and brief copy for each onboarding step.

🔔 App Push Notification Ideas

Use for: Writing push notifications to re-engage students and drive activity inside your app

Write 10 mobile app push notification ideas to re-engage students and drive activity inside my app. My app includes: [courses, community, live sessions, resources, etc.] My audience: [describe your students] My tone: [motivational / educational / friendly reminder / direct] For each push notification provide: - The trigger or occasion (new content, inactivity, upcoming session, milestone, etc.) - Notification title (under 50 characters) - Notification body text (under 100 characters) - The specific action it drives students to take Vary the types - mix re-engagement, celebration, content alerts, and community prompts.

💡 Tips for Getting the Best Results from These Prompts

  • Replace everything in brackets - the more specific your details, the better the output
  • Iterate: If the first result is not right, ask AI to revise specific parts rather than starting over
  • Add your voice: Take the AI output and rewrite it in your own words and style before using it
  • Save your best versions: Keep a doc with your finalized app description, keywords, and social posts for reuse
  • Combine prompts: Use the description prompt, keyword prompt, and social post prompt together to build a full launch kit

AI Prompts Action Steps:

Terms Quick Reference

📚 Essential Branded App Terminology

Master these key terms so you can follow every step of the setup process with confidence and answer student questions about the app once it is live.

📱 Branded Mobile App

A white-label mobile app built on the platform's infrastructure but published in the App Store and Google Play under your business name and branding. Students see your brand - not the platform's name.

🏷️ White Label

A product built by one company but rebranded and distributed by another. Your students download what looks like your app - the platform's name is nowhere in the experience.

🔢 DUNS Number

A 9-digit identifier issued by Dun and Bradstreet that verifies your business exists. Required by both Apple and Google for organization-level developer account enrollment. Business name must match exactly.

🍎 Apple Developer Program

Apple's paid developer program that allows you to publish apps to the App Store. Must be enrolled as an organization - not as an individual - for the branded app setup to work correctly.

🤖 Google Play Console

Google's developer platform for publishing Android apps to the Google Play Store. Requires a one-time $25 registration fee and must be set up as an organization with a business payments profile.

💳 Business Payments Profile

The Google payments account tied to your business - not a personal account. Must be created as a new profile during Google Play Console setup. Using a personal payments profile results in individual enrollment and no refund is available.

🏢 Organization Enrollment

The required account type for both Apple and Google developer accounts. The platform manages and updates the branded app on the backend on your behalf - this only works with organization accounts, never individual accounts.

🎨 App Icon

The image that represents your app on a student's phone home screen, in the app store search results, and in their app library. Should be branded, visually distinct, and easy to recognize at a small size.

✨ Splash Screen

The branded loading screen that appears when students tap your app icon while it is opening. Can include your logo, brand colors, an image, or text. This is your branded welcome moment.

🎠 App Carousel

Four promotional images displayed on your app's listing page in the App Store and Google Play. Must be SVG format, sized 392x440 pixels. Each image pairs with a short description of what is inside the app.

📐 SVG File

Scalable Vector Graphic - a file format that scales to any size without losing quality. Required specifically for the four app carousel images. Exportable from Canva (Share - Download - SVG), Adobe Photoshop, and most design tools.

🖼️ Place Store Graphic

A banner-style image displayed on your app's listing page in the app stores, shown on both mobile and desktop. This is the visual first impression potential students see before deciding to download.

🔍 App Store Keywords

Words that describe your app's content - entered during form submission to help potential students find your app when searching in the App Store and Google Play. Choose specific keywords relevant to your niche and audience.

🎨 Primary Hex Color

Your brand's main color entered as a six-digit hex code (example: #188CFF). This controls color elements inside the app interface itself. Have your hex code ready before filling out the form.

🗂️ Sub-Account Name

Your account name inside the software - typically your business name as it appears in your account settings. This is one of the first fields in the branded app form.

⚖️ Legal Page URLs

Your Terms and Conditions URL and Privacy Policy URL are both required in the form. These pages must be live on your website before you submit. They protect both you and your students on matters of data use and intellectual property.

📊 App Status

After form submission, your app moves through three statuses: Grey (wait list - being processed), Blue (submitted to Apple and Google for review - two to three weeks), and Live (approved and available for download in both stores).

⏱️ Approval Period

After form submission, Apple and Google each independently review your app before approving it. This takes two to three weeks and is outside your control. Having both developer accounts verified before submitting is the only way to avoid additional delays.

🔗 Live Links

Once your app is approved and live, your App Store download link and Google Play download link appear in the Branded Mobile App section. Share these links in emails, on your website, in your community, and on social media.

🏠 Portal

Your complete member portal inside the software - including courses, communities, and resources. Students access this through the branded app. Set up your portal with content before purchasing the branded app so there is something for students to experience when they download.

Your Complete Launch Action Plan
Phase 1 - Before You Pay (Do This First)

Developer Account Setup:

Phase 1 Notes:

Phase 2 - Prepare Your Content and Graphics

Content and Design Preparation:

Phase 2 Notes:

Phase 3 - Pay, Submit, and Wait

Form Submission:

Submission Date and Status Log:

Phase 4 - Launch and Promote

Once Your App Is Live:

My Live App Links (save these here):

Congratulations - You Are Ready to Launch!
🎉

You Have Completed the Branded Mobile App Training!

You now have everything you need to set up your developer accounts, fill out the form, submit your app, and promote it to your audience the day it goes live.

What You Have Learned
  • ✅ What the branded mobile app is and how to find it in the software
  • ✅ The four-step process from payment to going live
  • ✅ How to get a DUNS number and why it must match your business name exactly
  • ✅ How to set up Apple Developer as an organization with a business Apple ID
  • ✅ How to set up Google Play Console as an organization with a business payments profile
  • ✅ Every field in the branded app form and what to enter
  • ✅ The four graphics required, their formats, and the SVG rule for carousels
  • ✅ The free vs. paid wording rule and why it matters for approval
  • ✅ 20 AI prompts for writing descriptions, keywords, and launch marketing
  • ✅ A complete four-phase action plan from developer setup to live launch
Your Launch Roadmap at a Glance

Phase 1 - Before You Pay

  • DUNS number
  • Apple Developer (org)
  • Google Play Console (org)
  • Both approvals in hand

Phase 2 - Prepare

  • Write descriptions
  • Choose keywords
  • Create all 4 graphics
  • Live legal pages

Phase 3 - Submit

  • Pay and open form
  • Complete all fields
  • Upload graphics
  • Wait 2-3 weeks

Phase 4 - Launch

  • Grab live links
  • Email announcement
  • Social media posts
  • Add to website
🎓 Download Your Completed Workbook

Complete all action steps in your plan, then download your personalized workbook with all your notes, plans, and credentials recorded in one place.

Complete All Action Steps to Unlock

Your brand belongs in the App Store.

Now go make it happen.

Be patient with the process, be prepared with your assets, and be ready to share those links the day your app goes live. 📱